Expert Marketer Magazine
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It's All About The Idea

by Tom Tuke-HastingsBritish Business School / 128 pages / February 2016

Do you need more creativity in your company, but don’t know how to start?
It’s All About The Idea is the simple and effective way to make this happen.

With 52 chapters, an exercise for every week of the year, it makes creativity attainable for everyone from accountants to zoo managers. With straightforward, understandable chapters, backed up by downloadable work sheets, it is easy to start and keep track of how you are doing. Learn how to brainstorm, how to free your inner dreams and embrace the word No. By breaking this down into easy one-a-week activities, Tuke-Hastings makes creativity simple and something that we can all aspire to. It is achievable, so no excuses…

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