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What do you when a customer lets fly at you on a high profile review site or when Greenpeace launches a surprise attack on your Facebook page? When a competitor trashes your products anonymously on a consumer review platform, one of your people goes AWOL on Reddit, or when misinformation and disinformation run rife across the web during a major crisis?
Social media has been here for years yet organizations of all shapes and sizes continue to tip toe nervously before peeved customers, aggrieved employees, eagle-eyed activists, sceptical bloggers, and opportunistic trolls. Big names are easily sullied and hard won reputations dismantled in today's volatile, judgemental, and unforgiving court of public opinion.
Managing Online Reputation is a practical guide to protecting and defending your company's name and image on the internet and in social media. Discover:
Palgrave Pocket Consultants are concise, authoritative guides that provide actionable solutions to specific, high-level business problems.
L&MB Magazine 6 - Q2, 2016
Leadership and Management booksSubscribe now
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