Expert Marketer Magazine

Endless Encores

Repeating Success Through People, Products, and Profits

by Ken GoldsteinThe Story Plant / 144 pages / September 2015

As difficult as it is to have your first big success, most people find it exponentially harder to repeat success. So many of us, after “bringing the crowd to its feet,” worry that we’re going to get booed off the stage with our next venture. Is there a way to avoid this, to have multiple hits and “endless encores?”

Technology executive and bestselling author Ken Goldstein shows the way to repeating success by concentrating on three essentials – people, products, and profits, in that order. In this affecting and instructive business parable, he tells the story of a man who has accomplished much but now fears exposure as a fraud and the woman who, as a CEO with multiple successes to her credit, shows him the secret to consistent achievement.

Are you ready to play endless encores? If so, this is your story.

Daphne Lonner is a tremendously accomplished CEO who has been thrown more than once in her resilient career by the forces of creative destruction. Paul Beckett is a rising executive who has quickly gone from recent rags to modest riches, but whose latest project is on the brink of failure. One night they happen to meet in an airport lounge, both with long-delayed flights. In the many hours that pass, Daphne shares the hard-won wisdom of surviving the ups and downs of her “long and winding road,” while Paul attempts to make sense of her sustaining mantra: “People, Products, Profits—In That Order.” By the time their flight departs, Daphne and Paul have learned from each other what it means to ride the wave of Endless Encores, finding a new beginning on the path to risk, creativity, innovation, and reinvention.

Endless Encores™ is the second book by Ken Goldstein. A business parable in story form that walks through the creative process of People, Products, Profits—In That Order, it is accompanied by a curated set of blog posts tied to each chapter from the author’s blog,


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