Tom Tuke-Hastings is a natural entrepreneur, with a creative streak a mile wide. Tom has created and built various companies, from a food .com and writing cookery books, via a shirt company, food marketing consultancy, turnaround of a high end manufacturing company and starting a new men s gifts luxury brand, Tom has used his creativity and drive to succeed to create businesses from scratch and to build them. His current business: All about the Idea (part of Instinctif Partners) is a great example of his ability to constantly come up with creative ideas. He has tempered his entrepreneurial flare with world best business education at the Harvard Business School, where he attended their flagship AMP program. He enjoys: cooking, skiing, rugby, design and elephant polo. This is his fourth published book.