Expert Marketer Magazine


United Kingdom



Richard Tyler

Richard Tyler spent 8 years as a leading man in London’s West End in musicals such as Les Miserables and Phantom of the Opera, before training as a behavioural psychologist and coach.

He is the owner of consultancy BTFI, established in 2004. During the last 10 years, Richard and his team have been pioneers of Artful Leadership- bringing Jazz, music, theatre and performance to the world of leadership, organisational development and cultural change.

Richard works with leaders and managers from organisations as diverse as HSBC, NHS trusts, Abbvie Pharmaceuticals, the BBC, John Lewis Partnership and Moet and Chandon. He uses the power of music and performance to place them outside their comfort zone and help them recognize the habits and limiting beliefs that are holding them back in their business and personal life.