Expert Marketer Magazine
Author

Country

United Kingdom

Books

A Beautiful Constraint

Adam Morgan

Adam Morgan is the author of Eating The Big Fish: How Challenger Brands Can Compete Against Brand Leaders, the international best seller that introduced the concept of challenger brands to the world of marketing.

His ideas have been widely cited as a key influence by a new generation of successful entrepreneurs and business leaders around the world.

He is founder of eatbigfish, a renowned marketing consultancy that works with clients to develop their own breakthrough strategies, from Helsinki to Hanoi.