Expert Marketer Magazine


United Kingdom


Ignite Your Inner Leader

David E. Ferrers

David Ferrers Mnlp has been a full time personal development and leadership coach for over 20 years. During that time he has helped individuals and managers at all levels in major corporations and government departments to improve their performance.

David is dedicated to enabling people get the best out of themselves, to achieve their full potential.

He uses NLP and Zen mindfulness extensively in his work to enable his clients to better understand themselves, to set meaningful goals and to achieve those goals by living, working and playing in The Zone.

Why I do what I do:

I believe that happiness (which is love, plus a sense of having achieved what you are capable of and being rewarded for it) is the most important goal in life.

“For a human being to be happy they must become what they can become.” Maslow

To become what you can become you need to:

  • Identify your natural aptitudes – so that you can work on and enjoy doing the things you’re good at.
  • Develop those aptitudes into strengths by training and developing yourself – so that you become an expert.
  • Believe in the importance of your strengths, in their ability to benefit others, and offer them for the benefit of others – so that you always feel confident and valued.
  • Inspire yourself with your vision of what you will be when you use your strengths for the benefit of others – so that you are energised to become the outstanding person you can become.
  • Calm your mind so that you can override your fears – so that you do not place the barrier of “anxiety and fear” across your path and inhibit yourself.
  • Be constantly aware of your feelings and actions, and how they are impacting yourself and others – so that you can always give of your best.
  • Learn, practice, do: learn, practice, do; learn, practice, do – so that you do naturally and easily do everything that you need to do in order to achieve your goals.