Expert Marketer Magazine

Erin Meyer

Erin Meyer is a professor at INSEAD, one of the leading international business schools. Her work focuses on how the world’s most successful managers navigate the complexities of cultural differences in a global environment. She offers cutting-edge insight and practical strategies to improve the effectiveness of projects that span the globe.

Living and working in Africa, Europe, and the United States prompted Erin Meyer’s study of the communication patterns and business systems of different parts of the world. Her framework allows international executives to pinpoint their leadership preferences, and compare their methods to the management styles of other cultures. Erin has taught thousands of executives from five continents to decode cross-cultural complexities impacting their success, and to work more effectively across these differences.

Erin’s work at INSEAD includes directing the Managing Global Virtual Teams and Management Skills for International Business programs.

Erin has published articles in Harvard Business Review (“China Myths/ China Facts,” January 2010 and “Navigating the Cultural Minefield”, May 2014), Harvard Business Manager (“Confucius Says,” September 2009), Singapore Business Times (“Debunking China Myths,” June 2009 as well as “Managing Cross-Border Teams,” November 2010) and Forbes.Com (“The Four Keys to Success with Virtual Teams,” September 2010). Her case, “Leading Across Cultures at Michelin,” won the ECCH 2010 European case award for best human resources management case of the year.

Most recently Erin appeared on the Thinkers 50 “On the Radar” listing for 2013. In addition she appeared in the October 2013 edition of British Airway’s magazine Business Life on their list titled “On the Up: Ten Dons to Watch”.

Prior to INSEAD Erin was a Director of Training and Development at HBOC and a Director of Business Operations at McKesson Corporation. In addition she spent 7 years as a Country Director for Aperian Global, an internationally positioned cross-cultural management firm.

An American living in Paris, Erin began her career teaching English students in Botswana as a Peace Corps volunteer and later working with Asian immigrants in the United States. She frequently gives keynote speeches and runs seminars for organizations such as the World Bank, the United Nations, Kraft Foods, Johnson & Johnson, Toshiba Westinghouse, New York Stock Exchange Euronext, Sinopec, Gerdau, KPMG, Michelin, Deutsche Bank, Heineken, L’Oréal, ExxonMobil, Novo Nordisk, and BNP Paribas.